BUILD A BETTER CAREER WITH MSC
Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.
Requisition ID : 19804
Employment Type : Full Time
Job Category : Marketing
Work Location :
Davidson, NC (CSC)
BRIEF POSITION SUMMARY:
The Director of Digital Insights leads the development and execution of a data-driven insights strategy to enhance the customer experience on mscdirect.com and drive dotcom revenue growth. This role serves as a strategic partner across Marketing, Digital, CX, Category Management, and Sales, ensuring insights inform decisions that improve engagement, conversion, and loyalty.
DUTIES AND RESPONSIBILITIES
- Develop and implement a comprehensive digital insights strategy aligned with business goals and revenue targets.
- Establish frameworks for measuring customer behavior, engagement, and conversion across digital touchpoints.
- Act as the digital insights hub for Marketing, Sales, Category Management, and Customer Experience (CX) teams.
- Use qualitative and quantitative research to identify pain points and opportunities in the online journey.
- Own KPIs for dotcom performance (traffic, conversion, AOV, retention, etc.).
- Lead A/B testing and influence optimization roadmaps to improve conversion, AOV, and customer satisfaction.
- Own tag management for the website.
- Partner with the Digital and Marketing teams to embed insights into site design, navigation, and personalization.
- Serve as a business partner to Category Merchandising teams, ensuring priorities are supported by strong digital experiences.
- Deliver actionable recommendations to improve conversion and ROI on digital marketing and merchandising initiatives.
- Monitor competitive landscape, emerging technologies, and market trends to identify improvement or market share capture opportunities.
- Build and mentor a team of analysts and researchers in digital analytics, customer behavior, and user experience.
- Research, procure, and implement AI tools and technologies to expand team capability, automate data analysis, and shorten insight development timeframes, enabling faster, more scalable delivery of actionable insights.
- Present research, insights, and dashboards to multiple levels across the organization, including senior leadership, highlighting trends, risks, and growth opportunities.
- Fosters the MSC Culture within the department and throughout the company to ensure fulfillment of MSC's vision and unity of purpose
- Participates in special projects and performs additional duties as required
QUALIFICATIONS
What You Need:
- Bachelor's degree in marketing, Business, Analytics, or related field.
- Eight years of progressive experience in digital analytics, eCommerce strategy, or marketing insights.
- Deep understanding of qualitative and quantitative data and how to interpret, report and craft into actionable insights
- Expertise in analytics platforms (Adobe Analytics, Google Analytics), A/B testing, and data visualization tools (Tableau, Looker, etc.).
- Demonstrated understanding of digital customer journey mapping.
- Proven ability to influence and lead cross-functional teams without direct authority.
- Strong track record building and leading high-performance teams, while fostering career growth of individuals
- Ability to synthesize and translate customer and industry research and data into actionable insights and formulate compelling stories.
- Exceptional verbal and written communication skills with the ability to articulate complex subjects and insights to diverse audiences, including senior leadership.
Bonus Points If You Have:
- MBA or advanced degree
- Experience in B2B omnichannel environments
- Industrial or manufacturing experience
Other Requirements:
- A valid driver's license may be required.
- Position requires travel on an as needed basis.
- This position may require access to International Traffic in Arms Regulations Information (“ITAR”) and/or Controlled Unclassified Information (“CUI”)
Compensation starting at $127750 - $200750 depending on experience.
The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate's relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change.
Applicants must be currently authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position at this time.
This job posting will remain open for a minimum of 3 business days from the original posting date or longer as needed to fill the position.
WHY MSC?
People. Collaboration. Insight. That's how you build something that works. Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 80+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. We care about our associates and have programs in place to help our 6,500+ team members achieve their potential.
OUR COMMITMENT TO YOU
Our associates are our top priority and investing in their well-being is one way we execute our Built to Make You Better brand promise. Alongside competitive pay, we have a comprehensive benefits program to support you and your family's health, well-being and financial future. We offer dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness. Visit our page for a better look at our extensive benefits: Your Future Benefits.
You will also have the opportunity to join our Associate Inclusion Circles: Women, Pride, Black, Generational, Veterans, HOLA, and Able. These circles are open to all associates and are designed to promote awareness, collaboration, and respect.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known.
